Project
Details
To elevate PILAT3S de Pijp's brand, we developed a targeted social media strategy aimed at growing awareness, boosting bookings, and establishing the studio as the place for reformer pilates and hangouts in Amsterdam. From educational Pilates content with their expert instructors to lifestyle-driven posts around their PÜR Coffee canned protein shakes and ALO community events, we showcased the studio's unique vibe on both Instagram and TikTok.
Client
PILAT3S de Pijp
Year
2025
Timeline
March - September
Service
Content Creation
Challenge
Our client needed to expand brand visibility, attract more clients to classes, and build a lifestyle brand around their studio.
Goal
Drive bookings for underfilled classes, introduce PÜR Coffee, and elevate the studio into a full lifestyle brand combining pilates, wellness, and community.
Result
Through organic and paid content, we rapidly grew their online presence, filled lagging classes, and positioned the studio as Amsterdam’s ultimate pilates-meets-café hotspot.




